Ponte app

Productivity app fostering human connection. Social calendar that helps you stay in touch. I want it to be a gamified experience for very real connection prioritizing keeping good habits and growing together. No Ads, no companies no people you don’t know. Hakaton for hobbies

In essence Ponte system adopts scrum and agile methodologies to personal use.

Problem

Productivity tools tempt to focus either on repetitive tasks and habit creation for personal tasks and projects for business oriented tools. Both of those approaches don’t really work for organizing and maintaining meaningful connections.

How Might We Questions

How might we help people feel more connected and in touch with their social circle.
How might we help other achieve their goals.

Target Users:

Anyone Seeking Personal Growth: Individuals who are focused on personal growth and self-improvement use productivity apps to set goals, track habits, journal, meditate, and prioritize tasks.
Educators, Trainers, Workshop organizers and Medical practitioners: can use app to create programs and track progress students, trainees or patients doing rehabilitation or diet plan.
People adopting to new situation: For example starting business or moving countries
People with new resolutions of goals: in need of sustaining initial spark of motivation into live altering moment.
Scrum entuziasts: managers and professionals used to implementing similar approach in their work lives

Background Research

Social circle and productivity have a very strong connection to each other. Having people one can rely on helps to maintain high motivation and mental health necessary for realizing ones potential. OECD Better Life Index, with is one of most cited tools in a discussion about non GDP measures of growth, on uses community and quality of support network as one of the indexes to measure well-being and quality of life across countries.

Important topic when talking about social circles is Epidemic of Loneliness. Loneliness is the subjective feeling that can be measured in many ways for example by UCLA Loneliness Scale and the De Jong Gierveld Loneliness Scale. Studies have shown a remarkably strong link between lowliness and many live threating diseases. The U.S. Surgeon General’s Advisory on the Healing Effects of Social Connection and Community contains many lists of problems associated with lowlines both on a personal and society scale.

Market potential

As mentioned above there is huge need for solutions in this space. According to industry reports, the global social networking market is projected to reach over 3.1 billion users by 2025, with steady growth driven by increased internet penetration, smartphone adoption, and changing social behaviours. Additionally, the health and wellness app market is experiencing rapid growth, fuelled by a growing focus on personal well-being and self-improvement. Competition from established platforms and habit-tracking apps poses a risk to user acquisition and retention.
With a clear value proposition, targeted marketing strategies, and a focus on user engagement and satisfaction, we are poised to capture a significant share of the burgeoning productivity and wellness app market.

Vision and scalability

Features

– Create and join on quests- create a list of activities you find worth sharing: recipes movies hobbies and invite your friends to do them too. Quests make it easy to come back into contact with people we have fallen out of touch with and discover and share passions.
-Last contacted – calendar to remember to call friends
-Warns before hand when to start planning for special occasions like new years or birthdays
-Create programs for others – for example doctor can send you list of exercises he/she expects you to do post operation
-Share your success – little “certificates”, and summaries of your accomplishments.
-People can give friends badges designed to be a gallery of your achievements when you feeing down

-Messaging function (can this be a first European social media platform?) there is huge market for safe and easy to use messaging
-Match witch a person who has similar goals and schedule. It has to be rare, let’s say twice a year, and give you some chalange to work on together. Goal is to meet like minded people. It would be a voluntary programme – not everyone is looking for new friends and is cometed to try to have a serious friendship.
-Phone call where you can hopon and of while you do chores and cooking This way you can chat to your friends as if you just bumped into them
-List of things you can do four people Co working

Commercial cleaning

Expert cleaning services designed for businesses and offices, encompassing routine cleaning, sanitation of high-traffic areas, and maintaining a professional and inviting workspace.

Specialized cleaning

Customized cleaning solutions targeting specific requirements, such as post-construction cleanup, deep cleaning for special occasions, or addressing unique cleaning challenges.

Carpets & windows

Comprehensive cleaning service focusing on revitalizing carpets and windows, removing dirt, stains, and grime to enhance indoor aesthetics and create a brighter, cleaner atmosphere.

Mission statement and core values of the business.

Our mission is to empower individuals thru bridging the gap between productivity and meaningful human connections. Our motto is growing together. We believe that by providing a platform for social interaction and habit tracking, we can help users lead happier, healthier lives.

Core values:

Connection: We believe in the power of meaningful connections and strive to create opportunities for users to strengthen their relationships with friends and loved ones.
Well-being: We are committed to promoting holistic well-being by encouraging users to develop and maintain positive habits. We believe physical, mental, and emotional health go hand in hand.
No Ads, no people you don’t know: we foster a sense of community and authenticity.
Innovation and listening to feedback: We embrace innovation and continuous improvement, seeking new ways to enhance our app’s functionality and user experience.
Authenticity: We value authenticity and transparency in all aspects of our app, fostering genuine interactions and trust among our users.

Monetizaton

In-app purchases, wolontary subscriptions once messages are introduced. We project substantial revenue potential for “FriendConnect” based on a freemium model with premium subscription tiers. Our revenue streams include subscription fees for premium features, in-app purchases for virtual goods or premium content, and advertising revenue from targeted promotions. With conservative assumptions and market growth projections, we anticipate steady revenue growth over the next 3-5 years, positioning “FriendConnect” as a profitable venture.

Why now?

White Space in the Market: Despite the abundance of social networking and habit-tracking apps, there is a space for connecting those two functions
Emerging Opportunities: The need for such a solution is best exemplified by trends like “PowerPoint night” going viral on social media platforms. Changes in privacy regulations may make users more conscious, creating demand for more private and secure social networking platforms.
Execution Challenges: Many of the available habit tracers prioritize very repetitive and mundane tasks. While this approach can be very helpful once the habits are settled, it is no longer necessary for most to track them. It is also significantly harder to come back to it if the focus is on maintaining a streak, if the streak gets broken.

Design concept: name

The Name Ponte comes from an Italian word meaning bridge. It is intended to symbolize the connection made using thousands of small elements.

The requirements that the name had to meet

Relevance and positive connotations
Easy to pronounce and memorise
Uniqueness
Bankability and SEO-Friendly
Internationalization

As the word has originated from Latin it appears in many European languages making this meaning understandable to a bigger audience. We run an extensive research choosing a name for this project to make sure it doesn’t have any unpredicted meaning in different languages.

Visual Identity

Represents a bridge and its reflection in a river. Forms are highly simplified and interwoven with each other so that little hart is crated in a center. The composition is optimized for functioning as a logo for an app. The arched bridge is a reference to aps name. It represents strength and and conviction as arched brides are known to stand a test of time. The woven structure is meant to represent both connection with people and our social tribes and the complex patterns ones live consists of.

Target market

People with pre-existing knowledge of scrum looking for ways to adopt it not only to their work live but also their personal life’s.

Psychographics

Active users of smartphones and social media platforms
Hectic schedules
Interested in personal development and improving their overall well-being
Lead busy lifestyles and seek tools to help them manage their time and habits effectively

Needs and Pain Points

Desire to stay connected with friends and loved ones despite busy schedules and geographical distances
Struggle to maintain consistent habits and routines related to health, fitness, productivity, or personal growth
Seek a convenient and user-friendly solution for tracking habits and fostering social interactions