Uxcel

An all-in-one product for User Experience Professionals of all levels. From Training to testing and even certificating the knowledge. Famous for its gamified approach allowing continuous learning. It features extensive designer profiles with skill graph.
https://uxcel.com/

My role

UI designer in education team – creating learning material for users

Results:

Educational content is especially sensitive to design decisions, because key metrics like information retention are difficult to measure directly. Instead, I focused on proxies such as cognitive load and drop-off behavior, which strongly indicate when users feel overwhelmed or disengaged.

After multiple iterations and testing different content structures and learning flows, I optimized how information was presented: reducing unnecessary complexity, improving pacing throughout the lessons guiding attention throu visuals.

As a result, I managed to reduce the user drop-off rate by 4.3%, helping more users stay focused and engaged while learning.

For me, this project was a clear example of how thoughtful structural design—rather than visual changes alone—can directly improve learning outcomes and user behavior.

Deep dive into projects I was leading

Examples of courses I worked on:

Service Design – see the course>>
Design Workshop Facilitation – see the course>>
UX Research – see the course >>

Example on how courses look like:

Icons for courses and challenges

Each course and challenge had an icon with color indicating to with category of skills it belonged: Research, Content Strategy, Leadership, Core Qualities, Visual Design, Interaction Design.

Feedback for challenges

Reviewing users submissions and providing actionable and encouraging feedback for challenges such as “Typography System”, “Smartwatch Design”, “Icons redesign” or “Color Palette”